Pardot

service
Account Engagement (Pardot) Implementation & Professional Services
Best value
FROM

$90/hr

Book a free consultation
Book a free consultation
Trusted by:
elasticsearch
Lenovo
Trimble
Wrike

Understanding Pardot: Key Challenges in Mastering Account Engagement

1. Mastering the Setup: Stepping into the world of Pardot can be like opening a puzzle box. With its myriad of features and settings, getting started can feel a bit overwhelming. But don't worry! We're here to help simplify the complex. A clear, straightforward plan is all you need to unleash the power of Pardot and align it perfectly with your marketing strategies. Let’s tackle the setup together and ensure you're up and running smoothly.
2. Integrating Seamlessly with Salesforce: Linking Pardot with Salesforce and other CRM systems is key to making the most out of your automation efforts. It sounds technical (and it is), but it’s crucial for ensuring that your data syncs perfectly and your campaigns are as effective as they can be. We’ll handle the technicalities, making sure that your systems are perfectly aligned and your marketing machine is well-oiled and ready to go.
3. Going Beyond Basics—Strategic Automation: Pardot isn’t just another tool in your marketing belt—it’s a powerhouse that, when used correctly, can transform your B2B marketing efforts. However, achieving that level of effectiveness requires more than just technical setup; it needs a touch of genius—strategic insight. That’s where the real magic happens. We guide you beyond the basics, helping you utilize Pardot to its fullest potential, ensuring that it becomes a revenue-generating hero rather than a costly underperformer. Let's elevate your marketing game and turn potential into performance.

What We Bring to the Table: Transforming Your Pardot Experience

At MATE (Marketing Automation Technology Experts), we're not just specialists; we're your dedicated partners in optimizing your use of Pardot for outstanding marketing automation. With over a decade of experience in Pardot systems, our team is uniquely equipped to help elevate your strategies from standard to stellar.

Expert Guidance from Certified Pardot Professionals: Our team boasts some of the highest-qualified Pardot consultants in the industry. We have a sharp focus on B2B marketing, providing you not only with technical expertise but also strategic insights specific to your sector. With MATE, you get more than just solutions; you gain a competitive edge designed to propel your business forward.

Tailored Services to Meet Every Challenge: We offer a comprehensive array of services to ensure your Pardot system is not just functional but thriving:

  • Campaign Operations: Leave the nuts and bolts to us. We manage everything from campaign set-up and execution to list management and segmentation. Focus on the bigger picture while we fine-tune the details.
  • Strategic Marketing Automation: We don’t just look at what’s needed now; we plan for your future success. Our strategic consulting extends beyond simple problem-solving to developing long-term, scalable strategies that maximize your investment in Pardot.
  • Custom Development and Integration: Whether it’s crafting bespoke email templates or integrating complex systems, our technical prowess ensures that Pardot perfectly complements your business needs. We enhance your capabilities, allowing you to leverage every feature of Pardot effectively.

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As we delve deeper into these services, you'll see how MATE can not only meet your current marketing needs but also build a foundation for future growth. Let’s explore how we can transform your Pardot strategy into a dynamic, powerful tool for business success. Ready to take your marketing automation to the next level? Let’s get started!

2
Certified Pardot Specialist
1
Certified Marketing Cloud Developer
1
Salesforce Certified pardot Specialist

Solution architecture

You've invested in a new automation tool — Let's hit the racetrack!

Our team is ready to turbocharge your Pardot (Account Engagement) setup, ensuring it operates at peak efficiency. With our expert solution architects at the helm, your marketing efforts will shift from mere cost to powerful profit driver.

Starting

  • Forms and data intake programs;
  • Best practice data governance (GDPR, CASL, CCPA);
  • Essential operational programs;
  • Best-in-class marketing campaign templates: one-off emails, webinars, drip campaigns;
  • Integration with Salesforce.

cruising

  • Lead lifecycle modeling: MQL, SAL, SQL alignment
  • Sales and Marketing Alignment;
  • Behavior Scoring & Grading, Persona Profiling;
  • Lifecycle Nurturing.

full Throttle

  • Email Deliverability Improvement;
  • Continuous Database Health Maintenance;
  • Documentation and Change Management System;
  • Segmentations & Dynamic content;
  • Accessibility.

Yeehaw!

  • Robust reports, dashboards in Salesforce;
  • Revenue Attribution Modeling;
  • Account-Based Marketing;
  • Integrations with data warehouse;
  • Setting up data visualization software.

Campaign Operations

Lighten your team’s load by outsourcing routine tasks to seasoned pros. Consider it as giving your team the freedom to concentrate on what they're best at, while cutting down the time spent on hunting and training new hires.

Integrated Marketing Campaigns Setup:

  • Webinars;
  • Tradeshows;
  • Newsletters;
  • Drip Campaigns;
  • Integration with Salesforce Campaigns.

Campaign Operations

Lighten your team’s load by outsourcing routine tasks to seasoned pros. Consider it as giving your team the freedom to concentrate on what they're best at, while cutting down the time spent on hunting and training new hires.

Everyday platform management:

  • MAP Status Monitoring;
  • Program Monitoring;
  • Reporting;
  • Marketing Calendar Management;
  • CRM Sync Errors Resolution.

Campaign Operations

Lighten your team’s load by outsourcing routine tasks to seasoned pros. Consider it as giving your team the freedom to concentrate on what they're best at, while cutting down the time spent on hunting and training new hires.

List Uploads:

  • Data Normalization;
  • Email Validation;
  • Person Source Assignment;
  • Acquisition Program Assignment;
  • Scoring, Sync to Salesforce.

Web Development

Advance your online presence with bespoke landing pages, email templates, and more, specifically crafted for Account Engagement (Pardot). Enhance your projects with precise JavaScript adjustments, boost your email campaigns with sophisticated dynamic content or integrate systems smoothly with API solutions. Each customization is meticulously designed to align perfectly with your specific requirements.

Email Development

  • Custom Email Templates: Tailored to embody your distinct brand aesthetic.
  • Thorough Testing: Ensuring impeccable rendering across all major email clients.
  • Subscription Management: Best-in-Class Compliance (GDPR, CASL, CCPA) and Opt-In Management Solutions.
  • Accessibility Compliance: Emails designed for inclusivity, reaching every audience member.
  • Mobile Optimization: Crafted for perfect presentation on devices of all sizes.
  • Deliverability Optimization: Techniques to boost your email's inbox placement rates.
  • Calendar File Integration: Seamlessly include calendar files in emails for easy event tracking and reminders.
  • Custom Email Templates: Tailored to embody your distinct brand aesthetic.
  • Thorough Testing: Ensuring impeccable rendering across all major email clients.
  • Subscription Management: Best-in-Class Compliance (GDPR, CASL, CCPA) and Opt-In Management Solutions.
  • Accessibility Compliance: Emails designed for inclusivity, reaching every audience member.
  • Mobile Optimization: Crafted for perfect presentation on devices of all sizes.
  • Deliverability Optimization: Techniques to boost your email's inbox placement rates.
  • Calendar File Integration: Seamlessly include calendar files in emails for easy event tracking and reminders.
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Landing Page Development

  • Custom Landing Page  Templates: Expertly crafting pages that align with your designs.
  • Marketo Form Integration: Extending Marketo's pre-fill capabilities to enhance form functionality on your landing pages.
  • Fully Responsive: Optimized for perfect viewing on all devices.
  • Conversion-Focused: Tailored to boost visitor-to-lead conversion rates.
  • Accessibility Compliant: Built with inclusivity in mind, reaching a wider audience.
  • Speed Optimized: Fast-loading for improved user experience and SEO benefits.

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  • Custom Landing Page  Templates: Expertly crafting pages that align with your designs.
  • Pardot Form Integration: Extending Pardot’s pre-fill capabilities to enhance form functionality on your landing pages.
  • Fully Responsive: Optimized for perfect viewing on all devices.
  • Conversion-Focused: Tailored to boost visitor-to-lead conversion rates.
  • Accessibility Compliant: Built with inclusivity in mind, reaching a wider audience.
  • Speed Optimized: Fast-loading for improved user experience and SEO benefits.
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API Integrations

  • Data Warehouse Sync: Streamline the flow of data from Marketo or Pardot into your data warehouse, ensuring seamless data accessibility and analysis.
  • Enrichment Integration: Enhance Marketo or Pardot with siloed data sources, enriching your marketing automation with deeper insights.
  • E-Commerce Integration: Connect your online shop with Marketo or Pardot, syncing customer interactions and purchase data for refined marketing strategies.
  • Third-Party Tool Connectivity: Integrate a wide range of tools and apps using Zapier or custom development, from CRM systems to analytics tools, expanding your marketing ecosystem's capabilities.
  • Custom API Solutions: Tailored API integrations to suit unique business needs, bridging gaps between various platforms and software.
  • Data Warehouse Sync: Ensure a flawless data stream from Account Engagement (Pardot) into your data warehouse, enabling easy access and insightful analysis.
  • Enrichment Integration: Amplify your Account Engagement platform by integrating it with isolated data sources, providing deeper insights and enhancing your marketing automation.
  • E-Commerce Integration: Seamlessly connect your e-commerce platform with Account Engagement (Pardot), synchronizing customer interactions and purchase details to refine your marketing approaches.
  • Third-Party Tool Connectivity: Expand the capabilities of your marketing ecosystem by integrating a diverse array of tools and applications, from CRM systems to analytics platforms, using Zapier or bespoke development.
  • Custom API Solutions: Develop tailored API integrations that perfectly fit your specific business requirements, effectively connecting different platforms and software to enhance functionality.
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Why you should "swipe right" with MATE

When you team up with our ace Marketo Engage specialists, you're not just getting expert help – you're upgrading your entire game. We're all about ramping up your audience engagement, supercharging your marketing campaigns, and boosting your business growth. It's a match made in marketing heaven!
For Marketing, MOps Directors/VPs
For MOps Specialists, Team Leads
for partners
Consistent, High-Quality Delivery
Rely on our commitment to Six Sigma methodology and rigorous quality standards for unparalleled service quality in every project.
Specialized Knowledge in Key Verticals
Benefit from our deep expertise in B2B Software, Healthcare, and Education, ensuring tailored, industry-specific solutions that meet your unique needs.
Transparent Pricing, A Standout Approach
Our straightforward, non-blended rate structure distinguishes us in the marketing automation landscape. It ensures you pay only for the specific expertise you need, not just for each project, but for each task as well.
Expertise Beyond Training
While upskilling internal teams is valuable, partnering with us brings immediate, advanced expertise that training alone can't match. Our team not only brings specialized skills and experience but also provides fresh perspectives and innovative strategies that can significantly accelerate your project timelines and enhance overall outcomes.
Extra Help Without Extra Headcount
Access top-tier skills without the additional overhead. Our on-demand services provide the expertise of full-time employees without the long-term commitment.
Flex on Demand: Adaptive Solutions
Our flexible engagement models allow you to effortlessly scale your operations, adapting to your business needs, whether you’re expanding or downsizing.
Scale Up Quickly & Effectively
Jumpstart your operations with our expert team, ready to deliver immediate efficiency and circumvent the delays of onboarding and training.
Data Security: Uncompromised and Assured
With strict adherence to ISO standards and GDPR compliance, we safeguard the security and confidentiality of your data.
Collaborative Teamwork
Join forces with us and witness a harmonious enhancement of your team's dynamics. We're all about adding value and boosting efficiency, seamlessly integrating our expertise with your existing operations for amplified synergy and productivity.
Leadership and Career Growth
Take the reins and steer your career to new heights. With us by your side, you’re not just managing – you’re leading with confidence. Drive impactful decisions and navigate complex marketing ops projects to accelerate your professional journey and unlock new levels of leadership prowess.
Professional Growth
Embark on a journey of continual learning and skill enhancement with us. Our collaboration opens doors to advanced marketing and automation insights, equipping you with a skill set that’s both diverse and in-depth. Ready to level up? We’re here to guide you every step of the way.
Flexible Work Time Optimization
Your priorities, your choice. Whether you lean on us for the day-to-day tasks or seek our strategic insight while you tackle urgent matters, our adaptable approach ensures your productivity hits its peak. We mold our services to fit your unique needs, ensuring maximum efficiency for you and your team.
24/5 Support and Dedicated Consulting
Need insights or a strategy session? We're on standby. With round-the-clock support and bespoke consulting, our team is always a message away, ready to propel your initiatives to success. Fast responses, deep expertise, all at your fingertips.
Access to Best-in-Class Business Processes
Step into the world of elite marketing automation operations. Partnering with us means tapping into a reservoir of streamlined, effective business processes. These aren't just best-in-class practices; they're the keys to elevating your operations, fine-tuned for stellar results in your marketing endeavors.
Explore the Full Functionality of Marketo
Unleash the full power of Marketo under our guidance. We're here to show you how every feature and function can transform your marketing operations, boosting effectiveness and driving unparalleled results.
Rethinking Marketing Operations
Ready to revolutionize your approach to marketing ops? With our seasoned experts, rapidly upscale and reimagine your processes. We bring innovation, efficiency, and a touch of genius to the table, setting your operations on a trajectory of success and impact.
Seamless White Label Solutions: Empowering Your Brand
Imagine your brand, powered by our expertise - that's our white-label promise. We work behind the scenes, ensuring our services seamlessly blend with your brand identity. Your success is ours, only it's your name in the spotlight.
Expert Customer Interactions: Your Face-to-Face Advantage
When it comes to interacting directly with customers, we’re seasoned pros. With extensive experience in face-to-face engagements, we bring a strong, confident presence to every call and meeting. Our team not only represents your brand with professionalism but also connects effectively with clients, making every interaction count.
Transparent Reporting: Clarity You Can Count On
Step into a world of transparency with us. Our weekly & monthly reporting is crystal clear, keeping you in the loop every step of the way. We believe in open communication and detailed reporting, ensuring you're always informed and in control.
Collaborative Growth: Thriving Together
Let's grow side by side. Our partnership is more than a business arrangement; it's a mutual journey towards greater achievements. We're all about creating win-win situations, where your growth is our triumph.
Access to Diverse Expertise
Dive into our pool of talent. From marketing automation to cutting-edge strategies, our diverse expertise is now yours to claim. Elevate your offerings and impress your clients, all with our team backing you up.
Effortless Integration with Your Processes
Seamless, stress-free, and straightforward - that’s how our integration with your existing processes feels. We adapt to your ways of working, ensuring a smooth collaboration that feels like we’ve been part of your team all along.

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  • what services we provide and how they can help your business;
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