Marketo Engage

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Marketo Implementation & Marketo Professional Services

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$90/hr

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Key Insights for Navigating Marketo Implementation Challenges

1. Tackling the Learning Curve with Ease. Jumping into Marketo might seem like entering a maze filled with endless twists and turns due to its extensive array of modules and detailed best practices. It’s completely normal to feel a bit swamped at the start. But don’t worry! All you really need is a clear vision and a solid understanding to tap into the vast potential of Marketo. We’re here to clarify the complexities and ensure your marketing automation adventure is as seamless and effective as possible. Let’s demystify the process together and set you on a path to success.

2. Seamless Integration for Full Efficiency. Connecting Marketo with Salesforce and other vital systems should not cause you any sleepless nights. It might take a little expertise to get the data flowing just right, but achieving a seamless integration is crucial for unleashing the full potential of your marketing campaigns. We aim to make sure all your systems work in perfect harmony, enhancing your operational efficiency and ensuring that every component is aligned for maximum impact.

3. More Than Just Implementation—Strategic Expertise Matters. Simply looking for a technical fix? Think broader. The right strategic guidance is crucial and can significantly influence your outcomes. Not having the appropriate advisor could extend the time it takes to see a return on your Marketo investment by more than a year. When perfectly aligned, Marketo evolves from a basic email service into a formidable marketing force, transforming your marketing efforts from a cost center into a robust, revenue-generating unit. Proper implementation shifts your strategy from basic communications to a dynamic, strategic asset that substantially boosts your business. Let’s ensure your marketing machinery is not just operational but excelling.

What We Bring to the Table: Elevating Your Marketing Game

At MATE (Marketing Automation Technology Experts), we're more than just consultants; we're your partners in mastering marketing automation. With a robust track record spanning over 12 years with Marketo, our team offers the deep expertise and seasoned experience needed to elevate your marketing from zero to hero.

Expert Guidance from Certified Pros: Our secret weapon? A team of top-tier Solution Architects, the highest certification Marketo offers. Specializing in B2B software and education, they don't just work with Marketo—they excel at it. This means you get more than generic advice; you receive strategic, industry-specific insights that truly make a difference.

A Suite of Tailored Services: Here’s a snapshot of what we offer:

Campaign Operations: From crafting perfect program templates to managing list uploads, we handle the details so you can focus on the big picture.
Strategic Marketing Automation: We think long-term, planning roadmaps that stretch well beyond the next quarter. Our aim? To maximize your Marketo investment and ensure you get the most bang for your buck, today, tomorrow, and beyond.
Development and Integration: Need more customization? Our expertise in velocity scripting and API integrations means your Marketo setup will be as unique as your business. We fine-tune your system to meet exact needs, enhancing functionality and boosting efficiency.

Moving forward, let’s delve into how each of these services can transform your marketing strategy, driving not just results but real business growth. Ready to make your marketing automation work smarter, not harder? Let’s get started!

Strategic Marketing automation

You've invested in a top-tier tool — Let's put it into high gear!

We'll drive your Marketo, Pardot operations to peak efficiency with best-in-class solutions. With our expert solution architects in the driver's seat, we'll shift your marketing from just another expense to a powerful revenue accelerator.

Starting

Forms and data intake programs;
Best practice data governance (GDPR, CASL, CCPA);
Essential operational programs;
Best-in-class marketing campaign templates: one-off emails, webinars, drip campaigns;
Integration with Salesforce.

cruising

Lead lifecycle modeling: MQL, SAL, SQL alignment
Sales and Marketing Alignment;
Lead Scoring;
Lifecycle Nurturing.

full Throttle

Email Deliverability Improvement;
Continuous Database Health Maintenance;
Documentation and Change Management System;
Segmentations & Dynamic content;
Accessibility.

Yeehaw!

Robust reporting in Marketo, Salesforce;
Revenue Attribution Modeling;
Account-Based Marketing;
Integrations with data warehouse;
Setting up data visualization software: Marketo Measure / Bizible, Tableu.

Campaign Operations

Lighten your team’s load by outsourcing routine tasks to seasoned pros. Consider it as giving your team the freedom to concentrate on what they're best at, while cutting down the time spent on hunting and training new hires.

Integrated Marketing Campaigns Setup:

Webinars;
Tradeshows;
Newsletters;
Drip Campaigns;
Integration with Salesforce Campaigns.

Everyday platform management:

MAP Status Monitoring;
Program Monitoring;
Reporting;
Marketing Calendar Management;
CRM Sync Errors Resolution.

List Uploads:

Data Normalization;
Email Validation;
Person Source Assignment;
Acquisition Program Assignment;
Scoring, Sync to Salesforce.

Web Development

Leap forward with custom-designed landing pages, email templates, and more for Marketo. Dive into the details with JavaScript fine-tuning, elevate your emails with advanced dynamic content using Velocity scripting, or seamlessly connect systems with API integrations. Every solution we craft is fine-tuned to meet your unique needs to perfection.

Email Development

Custom Email Templates: Tailored to embody your distinct brand aesthetic.
Thorough Testing: Ensuring impeccable rendering across all major email clients.
Subscription Management: Best-in-Class Compliance (GDPR, CASL, CCPA) and Opt-In Management Solutions.
Accessibility Compliance: Emails designed for inclusivity, reaching every audience member.
Mobile Optimization: Crafted for perfect presentation on devices of all sizes.
Deliverability Optimization: Techniques to boost your email's inbox placement rates.
Calendar File Integration: Seamlessly include calendar files in emails for easy event tracking and reminders.

Custom Email Templates: Tailored to embody your distinct brand aesthetic.
Thorough Testing: Ensuring impeccable rendering across all major email clients.
Subscription Management: Best-in-Class Compliance (GDPR, CASL, CCPA) and Opt-In Management Solutions.
Accessibility Compliance: Emails designed for inclusivity, reaching every audience member.
Mobile Optimization: Crafted for perfect presentation on devices of all sizes.
Deliverability Optimization: Techniques to boost your email's inbox placement rates.
Calendar File Integration: Seamlessly include calendar files in emails for easy event tracking and reminders.

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Landing Page Development

Custom Landing Page Templates: Expertly crafting pages that align with your designs.
Marketo Form Integration: Extending Marketo's pre-fill capabilities to enhance form functionality on your landing pages.
Fully Responsive: Optimized for perfect viewing on all devices.
Conversion-Focused: Tailored to boost visitor-to-lead conversion rates.
Accessibility Compliant: Built with inclusivity in mind, reaching a wider audience.
Speed Optimized: Fast-loading for improved user experience and SEO benefits.

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Custom Landing Page Templates: Expertly crafting pages that align with your designs.
Marketo Form Integration: Extending Marketo's pre-fill capabilities to enhance form functionality on your landing pages.
Fully Responsive: Optimized for perfect viewing on all devices.
Conversion-Focused: Tailored to boost visitor-to-lead conversion rates.
Accessibility Compliant: Built with inclusivity in mind, reaching a wider audience.
Speed Optimized: Fast-loading for improved user experience and SEO benefits.

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Velocity Scripting for Marketo Highlights

Advanced Personalization: Utilize Velocity scripting for highly customized email content that resonates with each recipient.
Dynamic Content Generation: Automatically tailor messages based on user data and behaviors for the utmost relevance.
Leveraging Custom Objects: Use custom objects in Velocity scripting to elevate email personalization to unprecedented levels.
Flexible Date Formatting: Want 'October 1, 2023' as '10/01/23' but '01/10/23' for Europeans? Our scripts handle these date format gymnastics with ease, making sure everyone's on the same page, or date!

Advanced Personalization: Utilize Velocity scripting for highly customized email content that resonates with each recipient.
Dynamic Content Generation: Automatically tailor messages based on user data and behaviors for the utmost relevance.
Leveraging Custom Objects: Use custom objects in Velocity scripting to elevate email personalization to unprecedented levels.
Flexible Date Formatting: Want 'October 1, 2023' as '10/01/23' but '01/10/23' for Europeans? Our scripts handle these date format gymnastics with ease, making sure everyone's on the same page, or date!

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API Integrations

Data Warehouse Sync: Streamline the flow of data from Marketo or Pardot into your data warehouse, ensuring seamless data accessibility and analysis.
Enrichment Integration: Enhance Marketo or Pardot with siloed data sources, enriching your marketing automation with deeper insights.
E-Commerce Integration: Connect your online shop with Marketo or Pardot, syncing customer interactions and purchase data for refined marketing strategies.
Third-Party Tool Connectivity: Integrate a wide range of tools and apps using Zapier or custom development, from CRM systems to analytics tools, expanding your marketing ecosystem's capabilities.
Custom API Solutions: Tailored API integrations to suit unique business needs, bridging gaps between various platforms and software.

Data Warehouse Sync: Streamline the flow of data from Marketo Engage into your data warehouse, ensuring seamless data accessibility and analysis.
Enrichment Integration: Enhance Marketo with siloed data sources, enriching your marketing automation with deeper insights.
E-Commerce Integration: Connect your online shop with Marketo, syncing customer interactions and purchase data for refined marketing strategies.
Third-Party Tool Connectivity: Integrate a wide range of tools and apps using Zapier or custom development, from CRM systems to analytics tools, expanding your marketing ecosystem's capabilities.
Custom API Solutions: Tailored API integrations to suit unique business needs, bridging gaps between various platforms and software.

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Bjorn Beukes

Marketing Operations Manager, GoCanvas

They work quickly. They're meticulous and follow instructions carefully. They are helpful and always willing to offer their expert opinion. The only thing to keep in mind is their time zone, as they are based in New York. This wasn't an issue for us, but it may be something to consider for teams who are in a different timezone and need quick turnarounds in communication.

Rene Karras

Senior Manager, Demand Generation and Digital Marketing,Panopto

The MATE team has a remarkable understanding of the real-life context behind why applications need to be built or modified to support business success. Their ability to quickly devise practical solutions is often a real lifesaver.

Alexandra Gosney

Senior Manager Marketing Operations, Collibra

My favorite thing about the MATE team is their communication style. They provide clear and consistent expectations and communicate every step of the project. At the end of every project the MATE team has provided detailed documentation making sure we fully understand programs created and what needs to be done for furture updates. I love how they don't set things up so that we have to rely on their team, but they enable our team to be more effecient and productive.

Mariam Vanyan

Head Of Marketing Operations, Wrike

With MATE on board, we've experienced a remarkable shift in our productivity. My team and I have the peace of mind knowing that they excel in managing vast email campaigns and landing pages, allowing us to concentrate on driving our marketing strategies forward. MATE agency could handle dozens of emails daily, and Wrike team's time to market of assets became 20% faster.

Robert Janasek

EMEA Marketing Lead, Lenovo

MATE has been of great help to Lenovo Data Centre marketing team in EMEA, working with a multinational team to roll out various marketing initiatives for Lenovo around EMEA. The team have a good understanding of international software business environment, so working with MATE is easy and enjoyable.

Yuko Takagi

Director Marketing Operations, Elastic

MATE has been a great partner for Elastic's marketing ops team!

John Porricolo

SVP of Marketing, ABILITY Network

I have worked with many independent contractors over the past 20 years in various roles to help grow businesses. I can say without hesitation that MATE is one of the best I have ever worked with. MATE managers are bright, articulate and have a strong business acumen in the area of sales & marketing. From the very first hour MATE provided value and a ROI to our organization. I hold no reservation whatsoever in recommending their services!

Maja Rissman

Sr. Marketing Manager, SmartRecruiters

MATE has not only displayed excellent knowledge of Marketo, the team goes above and beyond in their projects to ensure their customers' success. We have been nothing but amazed at their skills, knowledge, willingness to execute, flexibility and pro-active handling of our Marketo instance.

Why you should "swipe right" with MATE

When you team up with our ace Marketo Engage specialists, you're not just getting expert help – you're upgrading your entire game. We're all about ramping up your audience engagement, supercharging your marketing campaigns, and boosting your business growth. It's a match made in marketing heaven!

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For MOps Specialists, Team Leads

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