Meet MATE

Marketing Automation Technology Experts:

Leading Marketo, Pardot Consultants. Tailored Solutions for Unmatched Efficiency.

Best value
FROM

$90/hr

Book a free consultation
Book a free consultation
Trusted by:
elasticsearch
Lenovo
Trimble
Wrike

What We Bring to The Table

Based out of New York, Marketing Automation Technology Experts (MATE) specializes in providing expert marketing automation services to companies using Marketo and Pardot, with a focus on verticals such as B2B SaaS, Education, and Healthcare.

Our highlights in numbers:

Founder, Chief Solutions Architect
  • 13 years of experience in B2B SaaS
  • 11 years of experience with Marketo
  • 11 years of experience with Salesforce
  • 6 years of experience with Pardot
  • Marketo Certified Solutions Architect
  • Pardot Certified Expert
24/5
Real-Time Support in Slack
<1
hour response time
>20
SUCCESSFUL IMPLEMENTATIONS
>13
13 B2B SAAS YEARS
>1.000.000
HOURS OF MARKETING AUTOMATION EXPERIENCE

Download our presentation without filling out any forms to discover:

  • What services we provide and how they can help your business;
  • The approach we use at work and why it’s beneficial for our customers;
  • Why working with us will lead your business to a marketing transformation;
  • Which companies already choose us as their guide for marketing transformation;
  • The certifications our experts hold and why you can rely on our expertise.
QUICK DOWNLOAD

While we specialize in Marketo and Pardot implementations,

our expertise doesn't end there. We're also adept at integrating a variety of other technologies to comprehensively support your technology stack. This includes well-known platforms like Salesforce, ZoomInfo, and 6sense. Our offerings? Customized strategic marketing automation solutions and reliable, everyday account management services. We're committed to addressing both your strategic goals and daily operational needs with expertise and dedication.

PLATFORMS:

knak
stripo
zoominfo
LeanData
CHILI PIPER
slack
zapier
workato
Google Analytics
Salesloft

Strategic Marketing automation

You've invested in a top-tier tool — Let's put it into high gear!

We'll drive your Marketo, Pardot operations to peak efficiency with best-in-class solutions. With our expert solution architects in the driver's seat, we'll shift your marketing from just another expense to a powerful revenue accelerator.

Starting

  • Forms and data intake programs;
  • Best practice data governance (GDPR, CASL, CCPA);
  • Essential operational programs;
  • Best-in-class marketing campaign templates: one-off emails, webinars, drip campaigns;
  • Integration with Salesforce.

cruising

  • Lead lifecycle modeling: MQL, SAL, SQL alignment
  • Sales and Marketing Alignment;
  • Lead scoring;
  • Lifecycle Nurturing.

full Throttle

  • Email Deliverability Improvement;
  • Continuous Database Health Maintenance;
  • Documentation and Change Management System;
  • Segmentations & Dynamic content;
  • Accessibility.

Yeehaw!

  • Robust Reporting;
  • Revenue Attribution Modeling;
  • Account-Based Marketing;
  • Integrations with data warehouse;
  • Setting up data visualization software: Marketo Measure / Bizible, Tableu.

Campaign Operations

Lighten your team’s load by outsourcing routine tasks to seasoned pros. Consider it as giving your team the freedom to concentrate on what they're best at, while cutting down the time spent on hunting and training new hires.

Integrated Marketing Campaigns Setup:

  • Webinars;
  • Tradeshows;
  • Newsletters;
  • Drip Campaigns;
  • Integration with Salesforce Campaigns.

Campaign Operations

Lighten your team’s load by outsourcing routine tasks to seasoned pros. Consider it as giving your team the freedom to concentrate on what they're best at, while cutting down the time spent on hunting and training new hires.

Everyday platform management:

  • MAP Status Monitoring;
  • Program Monitoring;
  • Reporting;
  • Marketing Calendar Management;
  • CRM Sync Errors Resolution.

Campaign Operations

Lighten your team’s load by outsourcing routine tasks to seasoned pros. Consider it as giving your team the freedom to concentrate on what they're best at, while cutting down the time spent on hunting and training new hires.

List Uploads:

  • Data Normalization;
  • Email Validation;
  • Person Source Assignment;
  • Acquisition Program Assignment;
  • Scoring, Sync to Salesforce.

Web Development

Leap forward with custom-designed landing pages, email templates, and more for Marketo and Pardot. Dive into the details with JavaScript fine-tuning, elevate your emails with advanced dynamic content using Velocity scripting, or seamlessly connect systems with API integrations. Every solution we craft is fine-tuned to meet your unique needs to perfection.

Email Development

  • Custom Email Templates: Tailored to embody your distinct brand aesthetic.
  • Thorough Testing: Ensuring impeccable rendering across all major email clients.
  • Subscription Management: Best-in-Class Compliance (GDPR, CASL, CCPA) and Opt-In Management Solutions.
  • Accessibility Compliance: Emails designed for inclusivity, reaching every audience member.
  • Mobile Optimization: Crafted for perfect presentation on devices of all sizes.
  • Deliverability Optimization: Techniques to boost your email's inbox placement rates.
  • Calendar File Integration: Seamlessly include calendar files in emails for easy event tracking and reminders.
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Landing Page Development

  • Custom Landing Page  Templates: Expertly crafting pages that align with your designs.
  • Marketo Form Integration: Extending Marketo's pre-fill capabilities to enhance form functionality on your landing pages.
  • Fully Responsive: Optimized for perfect viewing on all devices.
  • Conversion-Focused: Tailored to boost visitor-to-lead conversion rates.
  • Accessibility Compliant: Built with inclusivity in mind, reaching a wider audience.
  • Speed Optimized: Fast-loading for improved user experience and SEO benefits.

‍

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Velocity Scripting for Marketo Highlights

  • Advanced Personalization: Utilize Velocity scripting for highly customized email content that resonates with each recipient.
  • Dynamic Content Generation: Automatically tailor messages based on user data and behaviors for the utmost relevance.
  • Leveraging Custom Objects: Use custom objects in Velocity scripting to elevate email personalization to unprecedented levels.
  • Flexible Date Formatting: Want 'October 1, 2023' as '10/01/23' but '01/10/23' for Europeans? Our scripts handle these date format gymnastics with ease, making sure everyone's on the same page, or date!
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API Integrations

  • Data Warehouse Sync: Streamline the flow of data from Marketo or Pardot into your data warehouse, ensuring seamless data accessibility and analysis.
  • Enrichment Integration: Enhance Marketo or Pardot with siloed data sources, enriching your marketing automation with deeper insights.
  • E-Commerce Integration: Connect your online shop with Marketo or Pardot, syncing customer interactions and purchase data for refined marketing strategies.
  • Third-Party Tool Connectivity: Integrate a wide range of tools and apps using Zapier or custom development, from CRM systems to analytics tools, expanding your marketing ecosystem's capabilities.
  • Custom API Solutions: Tailored API integrations to suit unique business needs, bridging gaps between various platforms and software.
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Why you should "swipe right" with MATE

When you team up with our ace Marketo Engage specialists, you're not just getting expert help – you're upgrading your entire game. We're all about ramping up your audience engagement, supercharging your marketing campaigns, and boosting your business growth. It's a match made in marketing heaven!
For Marketing, MOps Directors/VPs
For MOps Specialists, Team Leads
for partners
Consistent, High-Quality Delivery
Rely on our commitment to Six Sigma methodology and rigorous quality standards for unparalleled service quality in every project.
Specialized Knowledge in Key Verticals
Benefit from our deep expertise in B2B Software, Healthcare, and Education, ensuring tailored, industry-specific solutions that meet your unique needs.
Transparent Pricing, A Standout Approach
Our straightforward, non-blended rate structure distinguishes us in the marketing automation landscape. It ensures you pay only for the specific expertise you need, not just for each project, but for each task as well.
Expertise Beyond Training
While upskilling internal teams is valuable, partnering with us brings immediate, advanced expertise that training alone can't match. Our team not only brings specialized skills and experience but also provides fresh perspectives and innovative strategies that can significantly accelerate your project timelines and enhance overall outcomes.
Extra Help Without Extra Headcount
Access top-tier skills without the additional overhead. Our on-demand services provide the expertise of full-time employees without the long-term commitment.
Flex on Demand: Adaptive Solutions
Our flexible engagement models allow you to effortlessly scale your operations, adapting to your business needs, whether you’re expanding or downsizing.
Scale Up Quickly & Effectively
Jumpstart your operations with our expert team, ready to deliver immediate efficiency and circumvent the delays of onboarding and training.
Data Security: Uncompromised and Assured
With strict adherence to ISO standards and GDPR compliance, we safeguard the security and confidentiality of your data.
Collaborative Teamwork
Join forces with us and witness a harmonious enhancement of your team's dynamics. We're all about adding value and boosting efficiency, seamlessly integrating our expertise with your existing operations for amplified synergy and productivity.
Leadership and Career Growth
Take the reins and steer your career to new heights. With us by your side, you’re not just managing – you’re leading with confidence. Drive impactful decisions and navigate complex marketing ops projects to accelerate your professional journey and unlock new levels of leadership prowess.
Professional Growth
Embark on a journey of continual learning and skill enhancement with us. Our collaboration opens doors to advanced marketing and automation insights, equipping you with a skill set that’s both diverse and in-depth. Ready to level up? We’re here to guide you every step of the way.
Flexible Work Time Optimization
Your priorities, your choice. Whether you lean on us for the day-to-day tasks or seek our strategic insight while you tackle urgent matters, our adaptable approach ensures your productivity hits its peak. We mold our services to fit your unique needs, ensuring maximum efficiency for you and your team.
24/5 Support and Dedicated Consulting
Need insights or a strategy session? We're on standby. With round-the-clock support and bespoke consulting, our team is always a message away, ready to propel your initiatives to success. Fast responses, deep expertise, all at your fingertips.
Access to Best-in-Class Business Processes
Step into the world of elite marketing automation operations. Partnering with us means tapping into a reservoir of streamlined, effective business processes. These aren't just best-in-class practices; they're the keys to elevating your operations, fine-tuned for stellar results in your marketing endeavors.
Explore the Full Functionality of Marketo
Unleash the full power of Marketo under our guidance. We're here to show you how every feature and function can transform your marketing operations, boosting effectiveness and driving unparalleled results.
Rethinking Marketing Operations
Ready to revolutionize your approach to marketing ops? With our seasoned experts, rapidly upscale and reimagine your processes. We bring innovation, efficiency, and a touch of genius to the table, setting your operations on a trajectory of success and impact.
Seamless White Label Solutions: Empowering Your Brand
Imagine your brand, powered by our expertise - that's our white-label promise. We work behind the scenes, ensuring our services seamlessly blend with your brand identity. Your success is ours, only it's your name in the spotlight.
Expert Customer Interactions: Your Face-to-Face Advantage
When it comes to interacting directly with customers, we’re seasoned pros. With extensive experience in face-to-face engagements, we bring a strong, confident presence to every call and meeting. Our team not only represents your brand with professionalism but also connects effectively with clients, making every interaction count.
Transparent Reporting: Clarity You Can Count On
Step into a world of transparency with us. Our weekly & monthly reporting is crystal clear, keeping you in the loop every step of the way. We believe in open communication and detailed reporting, ensuring you're always informed and in control.
Collaborative Growth: Thriving Together
Let's grow side by side. Our partnership is more than a business arrangement; it's a mutual journey towards greater achievements. We're all about creating win-win situations, where your growth is our triumph.
Access to Diverse Expertise
Dive into our pool of talent. From marketing automation to cutting-edge strategies, our diverse expertise is now yours to claim. Elevate your offerings and impress your clients, all with our team backing you up.
Effortless Integration with Your Processes
Seamless, stress-free, and straightforward - that’s how our integration with your existing processes feels. We adapt to your ways of working, ensuring a smooth collaboration that feels like we’ve been part of your team all along.
Wrike Case Study

Campaign Operations

Wrike, Inc. is an American project management application service provider. A universal, reliable system for project management.

The only cloud-based work management service that easily applies to any business and project, so teams can collaborate to achieve ambitious goals.

MATE has been collaborating with Wrike Inc for 2.5 years. MATE provided campaign operational support and assist-ed with business scalability, allowing Wrike managers to focus on more advanced Marketing Automation Projects.

download case study
download case study
IDnow Case Study

Web Personalization & Predictive Content Implementation

IDnow is a leading identity-proofing platform provider in Europe with a vision to make the connected world a safer place. Even though they had rich customer data, they were unable to maximize the impact of this to drive conversion, upsell, and engagement as the base Marketo package is only able to personalize landing page content. So they upgraded their Marketo package to include two new modules: Web Personalization and Predictive Content, and reached out to MATE to assist with bringing these new modules to life.

MATE created campaigns leveraging the new Web Personalization and Predictive Content to provide more targeted and relevant web and email experiences.

download case study
download case study
ABILITY NETWORK CASE STUDY

Lead reactivation program

As a response to the issue of having thousands of cold leads who just “sit there” having exhausted their nurturing flows, ABILITY Network and MATE have created a custom-tailored solution that continuously nurtures cold leads by automatically converting ABILITY Network WordPress blog posts into Marketo dynamic newsletters.

The new dynamic newsletter allows ABILITY Network to re-engage these cold leads with the content from the latest WordPress blog posts with current industry-related news, to preserve thought leadership and to stay in touch with them even if they have previously dropped out of the conversation.

download case study
download case study

Campaign Operations

at $90/hour*

Master the complexities of Marketo and Pardot with our expert Campaign Operations services.  Our services are designed to streamline your marketing operations, offering a seamless solution that negates the need for additional headcount. With us, you can jumpstart your marketing operations without the hassle of hunting for talent or investing time in training. We ensure every campaign process runs smoothly, maintaining the highest standards and optimizing for scalable growth.

STRATEGIC MARKETING AUTOMATION

at $120/hour*

In our approach to Campaign and Data Orchestration, we go beyond mere setup in Marketo and Pardot; we deliver a holistic full-cycle service. This encompasses the strategic implementation of processes and campaigns, paired with detailed reporting to complete the feedback loop. Our focus is on continual refinement and alignment with your business objectives, ensuring that every campaign is not just executed, but orchestrated for maximum impact and insight.

Web Development

$100/hour*

Our Web Development service delivers a perfect fusion of aesthetics and functionality. We specialize in creating responsive, visually striking landing pages and email templates for both Marketo and Pardot. For Marketo projects specifically, we utilize Velocity scripting to enhance your campaigns with customized, sophisticated solutions. Additionally, our expertise includes API integration for both platforms, ensuring seamless integration of your marketing tools into your technology stack.
*Enjoy Added Value: Volume Discounts on Annual Contracts.

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Download our presentation to find out:

  • what services we provide and how they can help your business;
  • what approach we use at work and why it’s beneficial for our customers;
  • why working with us will lead your business to a marketing transformation;
  • what companies already use us as their guide to their marketing transformation;
  • which certificates our experts have and why they can be trusted.
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