Meet MATE

Marketing Automation Technology Experts:

Leading Marketo Consultants.
Tailored Marketing Operations Solutions.

Best value
Trusted by:
elasticsearch
Lenovo
Trimble
Wrike

What We Bring to The Table

Based out of New York, Marketing Automation Technology Experts (MATE) specializes in providing expert marketing automation services to companies using Marketo and Salesforce, with a focus on verticals such as B2B SaaS, Education, and Healthcare.

Our highlights in numbers:

Founder, Chief Solutions Architect
  • 15 years of experience in B2B SaaS
  • 13 years of experience with Marketo
  • 11 years of experience with Salesforce
  • Marketo Certified Expert
  • Marketo Certified Solutions Architect
  • Adobe Solutions Partner for Marketo
24/5
Real-Time Support Via Slack, MS Teams & Email
<1
hour response time
>100
SUCCESSFUL
marketo projects
>13
13 B2B SAAS YEARS
>1.000.000
hrs OF MARKETING Operations EXPERIENCE

Download our presentation without filling out any forms to discover:

  • What marketing operations services we provide and how they can help your business;
  • The approach we use at work and why it’s beneficial for our customers;
  • Our pricing model and how you can easily start working with us;
  • Which companies already choose us as their guide for marketing transformation;
  • The certifications our experts hold and why you can rely on our expertise.

While we specialize in Marketo implementations

our expertise doesn't end there. We're also adept at integrating a variety of other technologies to comprehensively support your technology stack. This includes well-known platforms like Salesforce, ZoomInfo, and 6sense. Our offerings? Customized strategic marketing automation solutions and reliable, everyday account management services. We're committed to addressing both your strategic goals and daily operational needs with expertise and dedication.

PLATFORMS:

knak
stripo
zoominfo
LeanData
CHILI PIPER
slack
zapier
workato
Google Analytics
Salesloft

Marketing Operations

You've invested in a top-tier tool — Let's put it into high gear!

We'll drive your Marketo operations to peak efficiency with best-in-class solutions. With our expert solution architects in the driver's seat, we'll shift your marketing from just another expense to a powerful revenue accelerator.

Starting

  • Forms and data intake programs
  • Best practice data governance (GDPR, CASL, CCPA)
  • Essential operational programs
  • Best-in-class marketing campaign templates: one-off emails, webinars, drip campaigns
  • Integration with Salesforce

cruising

  • Lead lifecycle modeling: MQL, SAL, SQL alignment
  • Sales and Marketing Alignment
  • Lead scoring
  • Lifecycle Nurturing

full Throttle

  • Email Deliverability Improvement
  • Continuous Database Health Maintenance
  • Documentation and Change Management System
  • Segmentations & Dynamic content
  • Accessibility

Yeehaw!

  • Robust Reporting
  • Revenue Attribution Modeling
  • Account-Based Marketing
  • Integrations with data warehouse
  • Setting up data visualization software: Marketo Measure / Bizible, Tableu

Campaign Operations

Lighten your team’s load by outsourcing routine tasks to seasoned pros. Consider it as giving your team the freedom to concentrate on what they're best at, while cutting down the time spent on hunting and training new hires.

Integrated Marketing Campaigns Setup:

  • Webinars;
  • Tradeshows;
  • Newsletters;
  • Drip Campaigns;
  • Integration with Salesforce Campaigns.

Campaign Operations

Lighten your team’s load by outsourcing routine tasks to seasoned pros. Consider it as giving your team the freedom to concentrate on what they're best at, while cutting down the time spent on hunting and training new hires.

Everyday platform management:

  • MAP Status Monitoring;
  • Program Monitoring;
  • Reporting;
  • Marketing Calendar Management;
  • CRM Sync Errors Resolution.

Campaign Operations

Lighten your team’s load by outsourcing routine tasks to seasoned pros. Consider it as giving your team the freedom to concentrate on what they're best at, while cutting down the time spent on hunting and training new hires.

List Uploads:

  • Data Normalization;
  • Email Validation;
  • Person Source Assignment;
  • Acquisition Program Assignment;
  • Scoring, Sync to Salesforce.

DevOps, Web Development

Leap forward with custom-designed landing pages, email templates, and more for Marketo. Dive into the details with JavaScript fine-tuning, elevate your emails with advanced dynamic content using Velocity scripting, or seamlessly connect systems with API integrations. Every solution we craft is fine-tuned to meet your unique needs to perfection.

Email Development

  • Custom Email Templates: Tailored to embody your distinct brand aesthetic.
  • Thorough Testing: Ensuring impeccable rendering across all major email clients.
  • Subscription Management: Best-in-Class Compliance (GDPR, CASL, CCPA) and Opt-In Management Solutions.
  • Accessibility Compliance: Emails designed for inclusivity, reaching every audience member.
  • Mobile Optimization: Crafted for perfect presentation on devices of all sizes.
  • Deliverability Optimization: Techniques to boost your email's inbox placement rates.
  • Calendar File Integration: Seamlessly include calendar files in emails for easy event tracking and reminders.
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Landing Page Development

  • Custom Landing Page  Templates: Expertly crafting pages that align with your designs.
  • Marketo Form Integration: Extending Marketo's pre-fill capabilities to enhance form functionality on your landing pages.
  • Fully Responsive: Optimized for perfect viewing on all devices.
  • Conversion-Focused: Tailored to boost visitor-to-lead conversion rates.
  • Accessibility Compliant: Built with inclusivity in mind, reaching a wider audience.
  • Speed Optimized: Fast-loading for improved user experience and SEO benefits.

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Velocity Scripting for Marketo Highlights

  • Advanced Personalization: Utilize Velocity scripting for highly customized email content that resonates with each recipient.
  • Dynamic Content Generation: Automatically tailor messages based on user data and behaviors for the utmost relevance.
  • Leveraging Custom Objects: Use custom objects in Velocity scripting to elevate email personalization to unprecedented levels.
  • Flexible Date Formatting: Want 'October 1, 2023' as '10/01/23' but '01/10/23' for Europeans? Our scripts handle these date format gymnastics with ease, making sure everyone's on the same page, or date!
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API Integrations

  • Data Warehouse Sync: Streamline the flow of data from Marketo or Pardot into your data warehouse, ensuring seamless data accessibility and analysis.
  • Enrichment Integration: Enhance Marketo or Pardot with siloed data sources, enriching your marketing automation with deeper insights.
  • E-Commerce Integration: Connect your online shop with Marketo or Pardot, syncing customer interactions and purchase data for refined marketing strategies.
  • Third-Party Tool Connectivity: Integrate a wide range of tools and apps using Zapier or custom development, from CRM systems to analytics tools, expanding your marketing ecosystem's capabilities.
  • Custom API Solutions: Tailored API integrations to suit unique business needs, bridging gaps between various platforms and software.
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Why you should "swipe right" with MATE

When you team up with our ace Marketo Engage specialists, you're not just getting expert help – you're upgrading your entire game. We're all about ramping up your audience engagement, supercharging your marketing campaigns, and boosting your business growth. It's a match made in marketing heaven!
Rely on our commitment to Six Sigma methodology and rigorous quality standards for unparalleled service quality in every project.
Benefit from our deep expertise in B2B Software, Healthcare, and Education, ensuring tailored, industry-specific solutions that meet your unique needs.
Our straightforward, non-blended rate structure distinguishes us in the marketing automation landscape. It ensures you pay only for the specific expertise you need, not just for each project, but for each task as well.
While upskilling internal teams is valuable, partnering with us brings immediate, advanced expertise that training alone can't match. Our team not only brings specialized skills and experience but also provides fresh perspectives and innovative strategies that can significantly accelerate your project timelines and enhance overall outcomes.
Access top-tier skills without the additional overhead. Our on-demand services provide the expertise of full-time employees without the long-term commitment.
Our flexible engagement models allow you to effortlessly scale your operations, adapting to your business needs, whether you’re expanding or downsizing.
Jumpstart your operations with our expert team, ready to deliver immediate efficiency and circumvent the delays of onboarding and training.
With strict adherence to ISO standards and GDPR compliance, we safeguard the security and confidentiality of your data.
Join forces with us and witness a harmonious enhancement of your team's dynamics. We're all about adding value and boosting efficiency, seamlessly integrating our expertise with your existing operations for amplified synergy and productivity.
Take the reins and steer your career to new heights. With us by your side, you’re not just managing – you’re leading with confidence. Drive impactful decisions and navigate complex marketing ops projects to accelerate your professional journey and unlock new levels of leadership prowess.
Embark on a journey of continual learning and skill enhancement with us. Our collaboration opens doors to advanced marketing and automation insights, equipping you with a skill set that’s both diverse and in-depth. Ready to level up? We’re here to guide you every step of the way.
Your priorities, your choice. Whether you lean on us for the day-to-day tasks or seek our strategic insight while you tackle urgent matters, our adaptable approach ensures your productivity hits its peak. We mold our services to fit your unique needs, ensuring maximum efficiency for you and your team.
Need insights or a strategy session? We're on standby. With round-the-clock support and bespoke consulting, our team is always a message away, ready to propel your initiatives to success. Fast responses, deep expertise, all at your fingertips.
Step into the world of elite marketing automation operations. Partnering with us means tapping into a reservoir of streamlined, effective business processes. These aren't just best-in-class practices; they're the keys to elevating your operations, fine-tuned for stellar results in your marketing endeavors.
Unleash the full power of Marketo under our guidance. We're here to show you how every feature and function can transform your marketing operations, boosting effectiveness and driving unparalleled results.
Ready to revolutionize your approach to marketing ops? With our seasoned experts, rapidly upscale and reimagine your processes. We bring innovation, efficiency, and a touch of genius to the table, setting your operations on a trajectory of success and impact.
Imagine your brand, powered by our expertise - that's our white-label promise. We work behind the scenes, ensuring our services seamlessly blend with your brand identity. Your success is ours, only it's your name in the spotlight.
When it comes to interacting directly with customers, we’re seasoned pros. With extensive experience in face-to-face engagements, we bring a strong, confident presence to every call and meeting. Our team not only represents your brand with professionalism but also connects effectively with clients, making every interaction count.
Step into a world of transparency with us. Our weekly & monthly reporting is crystal clear, keeping you in the loop every step of the way. We believe in open communication and detailed reporting, ensuring you're always informed and in control.
Let's grow side by side. Our partnership is more than a business arrangement; it's a mutual journey towards greater achievements. We're all about creating win-win situations, where your growth is our triumph.
Dive into our pool of talent. From marketing automation to cutting-edge strategies, our diverse expertise is now yours to claim. Elevate your offerings and impress your clients, all with our team backing you up.
Seamless, stress-free, and straightforward - that’s how our integration with your existing processes feels. We adapt to your ways of working, ensuring a smooth collaboration that feels like we’ve been part of your team all along.

Migration project

The Company value-add ecosystem is a dynamic and innovative platform that aims to revolutionize the way businesses connect and engage with their customers. Through a seamless integration of data analytics, personalized marketing strategies, and secure payment solutions, businesses can create tailored experiences capabilities to optimize their customer interactions across various channels, including mobile devices, websites, and applications.

The migration ensured the seamless transfer of data, while the transfer of automations allowed for streamlined processes and improved efficiency.

Marketing Automation Campaign Management Program

International B2B Software Company offers a distributed search and analytics engine capable of addressing a growing number of use cases.

The company’s marketing team noticed that in order to meet the aggressive growth targets in that highly competitive environment, they had to increase the throughput of its sales & marketing pipeline. They decided to do more webinars, meet-ups, and email communications. International B2B Software Company needed help in launching campaigns and streamlining operational work and reached out to MATE.

MATE helped International B2B Software Company (IBSC) transform its marketing automation campaign management by providing 24-hour campaign operations support for the rollout of global marketing campaigns using Marketo.

Marketing Automation

Webinar.RU is a leading East European IT company that provides a platform for hosting webinars. Email is one of its core means of communicating with active and potential clients. While informing subscribers about internal events (educational programs, blog updates, etc.), email marketing helps increase demand for the technology and outlines the possibilities and advantages of the service as it addresses the main concerns of potential clients.


MATE developed nurturing as part of Webinar’s Marketo platform to give new leads a convenient introduction to the platform during the free trial period.

Campaign Operations

at $90/hour*

Scale your campaigns with our expert Campaign Operations services. Our services are designed to streamline your campaign operations, offering a seamless solution that eliminates the need for additional headcount. With our help, you can jumpstart your marketing initiatives without the hassle of searching for talent or investing time in training. We ensure every campaign process runs smoothly, maintaining the highest standards and optimizing for scalable growth.

Marketing Operations

at $120/hour*

In our Marketing Operations approach, lead lifecycle modeling and campaign and data orchestration form the backbone of a best-in-class, scalable setup for your marketing automation platform. We go beyond basic configuration by delivering a holistic, full-cycle service—strategically implementing operational workflows and campaigns while providing detailed reporting to complete the feedback loop. Consent Management is seamlessly integrated into the operations workflow to ensure compliance with GDPR and other regulations.

Devops, Web Development

$100/hour*

Our DevOps and Web Development services seamlessly blend aesthetics, performance, and functionality across your marketing technology stack. We specialize in crafting responsive, visually striking landing pages and email templates.We leverage Velocity scripting to provide sophisticated, highly customized solutions. Our DevOps services include custom JavaScript development, third-party tool integration, source tracking, and migrations.
*Enjoy Added Value: Volume Discounts on Annual Contracts.

Some of our clients:

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Download our presentation to find out:

  • what services we provide and how they can help your business;
  • what approach we use at work and why it’s beneficial for our customers;
  • why working with us will lead your business to a marketing transformation;
  • what companies already use us as their guide to their marketing transformation;
  • which certificates our experts have and why they can be trusted.
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