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Wrike, Inc. is an American project management application service provider. A universal, reliable system for project management.
The only cloud-based work management service that easily applies to any business and project, so teams can collaborate to achieve ambitious goals.
MATE has been collaborating with Wrike Inc for 2.5 years. MATE provided campaign operational support and assist-ed with business scalability, allowing Wrike managers to focus on more advanced Marketing Automation Projects.
IDnow is a leading identity-proofing platform provider in Europe with a vision to make the connected world a safer place. Even though they had rich customer data, they were unable to maximize the impact of this to drive conversion, upsell, and engagement as the base Marketo package is only able to personalize landing page content. So they upgraded their Marketo package to include two new modules: Web Personalization and Predictive Content, and reached out to MATE to assist with bringing these new modules to life.
MATE created campaigns leveraging the new Web Personalization and Predictive Content to provide more targeted and relevant web and email experiences.
As a response to the issue of having thousands of cold leads who just “sit there” having exhausted their nurturing flows, ABILITY Network and MATE have created a custom-tailored solution that continuously nurtures cold leads by automatically converting ABILITY Network WordPress blog posts into Marketo dynamic newsletters.
The new dynamic newsletter allows ABILITY Network to re-engage these cold leads with the content from the latest WordPress blog posts with current industry-related news, to preserve thought leadership and to stay in touch with them even if they have previously dropped out of the conversation.